AdAge is reporting this afternoon that Apple is looking to roll out new video iAds for iPhone and iPad later this year. Citing people with knowledge of the company’s plans, the outlet says that these ‘interstitial’ ads will automatically play in full-screen on iOS devices.
The way it works currently, iAds are much less obtrusive: a user must click on a mobile banner for a brand’s ad video to play. Under the new format, developers could opt to display TV commercial-like ads during moments of transition, like in between game levels…(...)
Read the rest of Apple to bring full-screen video iAds to iOS apps this year
"Apple to bring full-screen video iAds to iOS apps this year" is an article by iDownloadBlog.com.
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