Everything Apple

Wednesday 26 March 2014

Study shows mobile game developers are seeing success with TV ads

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With more and more users moving to smartphones these days, some major mobile game publishers have taken their advertising business to television in an effort to cast a wider net. Chances are you’ve seen one of these commercials within the past month, including this one for Clash of Clans.


And you’re probably going to start seeing a lot more of them, because apparently they’re working. According to new data from analytics firm App Annie, some mobile game developers are seeing significant boosts in App Store and Google Play Store rankings for their titles following TV campaigns…(...)

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"Study shows mobile game developers are seeing success with TV ads" is an article by iDownloadBlog.com.

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