The New York Times launching NYT Now app next week with cheaper subscriptions

The New York Times newspaper is scheduled to launch new digital offerings on the iPhone come next Wednesday, April 2. I cancelled my digital subscription to both the Times and The Wall Street Journal a year ago due to their overpriced subscriptions and sluggish apps.

Realizing as much – and taking note of sleek looking apps such as Flipboard and Facebook’s Paper – the paper sent its digital team back to the drawing board with the goal of rethinking the company’s digital offerings and how its content should be reformatted for mobile devices.

The result of their work is a brand new iPhone application that offers staff-curated content wrapped inside a nicely done interface, called NYT Now…(...)

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