Micro-blogging platform Twitter on Thursday announced a full suite of targeting, creative and measurement tools that enable Twitter advertisers to promote their mobile apps, both on and off-Twitter.
One particular native ad unit takes advantage of Twitter Cards and Promoted Tweets technologies to allow users to easily install and engage with apps, directly from their Twitter timeline.
Currently, tapping an App Store link in a tweet in Twitter’s free iPhone and iPad application opens the link in an in-app browser which then redirects the request to the App Store app. Direct app installs from Twitter timelines is limited to this new ad unit and it’s not clear if Twitter plans on enabling the feature for common app store links in people’s tweets…(...)
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"Direct mobile app installs coming to your Twitter timeline soon" is an article by iDownloadBlog.com.
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