Historically, Apple has spent far less than Samsung and other competitors on stuff like marketing and advertising. Things like product placements and celebrity endorsements came easily for devices like the iPhone and iPad, due to their initial popularity and slight competition.
But competition has stiffened over the years, and with Samsung forking out millions of dollars to get its products into the hands of Lebron James and selfie-taking celebrities, Apple needs to step up its game. So it’s looking for a new ‘Buzz Marketing Manager’ to give it a boost…... Read the rest of this post here
"Apple hiring ‘Buzz Marketing Manager’ to beef up its presence in Hollywood" is an article by iDownloadBlog.com.
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