Apple’s design guru Jonathan Ive rarely gave any interviews under the Steve Jobs regime. But this are different now, this is Tim Cook’s Apple. In another sign of much-welcomed openness signaling that the Cupertino firm has changed its ways when it comes to public relations, it’s increasingly making its key executives available to media.
The New York Times just published a must-read interview with Ive, following its extensive profile of Tim Cook yesterday.
The fascinating read touches upon a number of interesting topics dealing with Apple’s design process, giving us valuable insight into what it was like to brainstorm products with Steve Jobs watching over your back, especially contrasted to Tim Cook’s more relaxed approach which delegates much of Jobs’s multi-faceted work to Ive and several new executives…... Read the rest of this post here
"Jony Ive and Tim Cook on Apple’s design process, new materials, revamping software and more" is an article by iDownloadBlog.com.
Make sure to follow us on Twitter, Facebook, and Google+.
0 comments :
Post a Comment