Just like last year, Apple’s iPhone and iPad again dominated online shopping traffic and online mobile sales during Christmas Day, according to an IBM survey first shared by VentureBeat.
Based on data from IBM’s real-time Digital Analytics Benchmark, which tracked approximately 800 retail websites in the United States, iOS devices were responsible for an average of $97.28 per order spent online versus $67.40 for Android users, a difference of 44.3 percent.
In other words, a commanding 57.1 percent of online shopping via mobile during Christmas Day was carried out using an iPhone or iPad, an increased of 8.3 percent versus the previous year.... Read the rest of this post here
"iOS again beats out Android in Christmas Day mobile shopping" is an article by iDownloadBlog.com.
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