In coordination with the Watch’s worldwide release, Apple has ramped its marketing campaign further with three new ads that are airing from today. The ads are titled ‘Rise’, ‘Up’ and ‘Us’ and focus on everyday activities being enhanced by the Watch. Unlike some of Apple’s product focused marketing, this is more in the style of iPad commercials.
The ‘Rise’ ad focuses on morning activities, such as using the Watch to wake you up or answer text messages in the breakfast queue. ‘Up’ is focused on the Workout and Activity apps, highlighting the ‘Stand’ notifications and related fitness features. ‘Us’ focused on communication highlighting Digital Touch sketch, tap and heartbeat sharing features as well as the controversial animated emoji.
All three videos are embedded after the break …
Up:
Rise:
Us:
Filed under: Apple Watch, iOS, iOS Devices Tagged: ads, adverts, Apple watch, Communication, fitness, Health, Watch
Check out 9to5Mac for more breaking coverage of iOS Devices, iOS, and Apple watch.
What do you think? Discuss "Apple airs three new Apple Watch ads: ‘Rise’, Up’ and ‘Us’" with our community.
0 comments :
Post a Comment