New Greenpeace report praises Apple for aggressively leading in renewable energy initiatives

Greenpeace today released an update to its “Clicking Clean: A Guide to Building the Green Internet” report, showing that Apple continues to lead among tech companies when it comes to renewable energy efforts. The report notes that Apple has been “most aggressive” with its renewable energy projects including a number of new initiatives, continuing to maintain “its claim of a 100% renewably powered cloud for another year.”

Apple continues to lead the charge in powering its corner of the internet with renewable energy even as it continues to rapidly expand. All three of its data center expansions announced in the past year will be powered with renewable energy. Apple is also having a positive impact on pushing major colocation providers to help it maintain progress toward its 100% renewable energy goal.

The updated Greenpeace report comes just as Apple this month announced new environmental efforts and last month offered an update on progress so far for Earth Day.  Its latest initiatives include a partnership with The Conservation Fund to protect 36,000 acres of forest for use in sustainable product packaging in the US. This week it announced new environmental projects in China including a similar partnership with the World Wildlife Fund to project forests, as well as solar projects to power manufacturing in the country with renewable energy.

Here’s a look at Greenpeace’s updated scorecard showing Apple’s initiatives compared to Google, Facebook, Amazon, and other companies in the updated report:

Greenpeace ranks Yahoo, Facebook and Google behind Apple with 73%, 49% and 46% renewable energy powering their cloud operations, while Greenpeace ranks Amazon somewhere around 23% and urges the company to provide more data about the footprint from its data centres and its work to use renewable energy.

In today’s updated report, Greenpeace claims that Google is matching Apple in the deployment of renewable energy in certain markets, but notes that its “march toward 100% renewable energy is increasingly under threat by monopoly utilities for several data centers including those in North and South Carolina, Georgia, Singapore and Taiwan.”

And here’s Apple’s score card for its specific data centers compared to Google (click for full size):

You can read the full updated Greenpeace report here.

Filed under: AAPL Company Tagged: Apple, Energy, environment, Greenpeace, Renewable energy

For more information about AAPL Company, Apple, and Energy continue reading at 9to5Mac.

What do you think? Discuss "New Greenpeace report praises Apple for aggressively leading in renewable energy initiatives" with our community.