Apple’s iconic company store is closing its doors next week ahead of a major redesign
Apple will be closing its official company store at its 1 Infinite Loop campus later this month and plans to relaunch a modernized version of it this fall, according to sources familiar with the plans.
The company store, pictured above, has long been the only place to purchase Apple-branded clothing and other items, but it never sold Macs or most products the company sells through its retail stores. The company store was, however, open to the public for visitors to the campus in addition to Apple employees.
So how does Apple plan to revamp the store? We’re told that part of the plan will be to modernize the space and possibly include historical items from the company. Historical items could turn the store into a half-museum of sorts and make the store an even more popular stop for visitors to the location.
We’ve also heard that Apple might have plans to do away with merchandise bearing the Apple logo for the new store as part of these changes.
Whether or not the new store might be part of Jony Ive’s new plans to take on retail in his new position as Chief Design Officer is unclear but not unlikely.
Apple plans to shut down the company store on June 12 as WWDC wraps up in nearby San Francisco and reopen later this year in the fall.
Filed under: AAPL Company
Continue reading more about AAPL Company at 9to5Mac.
What do you think? Discuss "Apple’s iconic company store is closing its doors next week ahead of a major redesign" with our community.
0 comments :
Post a Comment