Apple needs single sign-on to solve the tvOS adoption problem

 Analyzing activity from nearly 300,000 users, we found that tvOS apps retained poorly compared to their phone- or tablet-based sister apps. We concluded that any updates to tvOS must focus on solving this retention problem if tvOS is to be a success. At WWDC, Apple announced changes to the way tvOS works and integrates with other Apple products. Will these changes solve the tvOS retention issue? Read More