Pokémon Go is doing what few apps can – driving real-world traffic

 If you were looking for a rare Pokémon and encountered the sign above, what would you do? Because I’d pay up to get whatever pocket monster was lurking within. Ingress and Nintendo don’t seem to have made paid in-game locations a part of Pokémon Go’s business model right now (for that, look to in-app purchases), but the ability the app has to drive real-world foot traffic… Read More