Google partners with Cloudflare and TripleLift to improve AMP ads

 Google is making a number of ad partner announcements around its Accelerated Mobile Pages (AMP) format today. The idea behind AMP is to speed up the mobile web experience for users and it’s no secret that ads play a major role in making regular mobile (and desktop) pages load slowly. With AMP ads, Google and its partners aim to make ads load fast again. The new partners Google is… Read More