Drawbridge Adds Offline Purchases To Its Cross-Device Marketing Data

 Drawbridge‘s platform is getting smarter thanks to partnerships with Datalogix and Axciom-owned Liveramp. The company, backed by Kleiner Perkins Caufield & Byers and Sequoia Capital, already works to identify the multiple devices that are (probably) used by the same person, which in turn can be used to improve ad targeting and attribution. Read More