On the surface, Amazon is seemingly supportive of Apple's iOS platform as the company updates its various iOS applications on a regular basis – even if it's just a courtesy to its iOS-loving users who want to enjoy Amazon services on their iPhone and iPad.
Scratch a little deeper and all hell breaks loose.
For starters, the online retailing giant is waging legal battle against Apple over e-book price fixing. And given the two tech titans increasingly compete on hardware, software and services, it's really no surprise Amazon's marketing department is taking direct jabs at Apple users every now and then.
This February, for example, the company aired a much-flawed screen comparison video pitting its 1080p Kindle tablet against Apple's better-than-1080p iPad with Retina display. This time around, an Amazon ad is challenging the e-reading experience on a tablet such as the iPad, versus that on the Kindle Paperwhite.
0 comments :
Post a Comment