Everything Apple

Friday 8 November 2013

Apple again named ‘World’s most valuable brand’ by Forbes

iOS 7 teaser (iPhone 5s ad 009)

Despite all of the 'doomed' talk, and its share price being down nearly $200 from a year ago, Apple is still the world's most valuable brand. In fact, according to Forbes Magazine, its brand is worth nearly twice that of its closest competitor.

In its annual ranking of 'The World's Most Valuable Brands,' Forbes lists Apple's value at $104.3 billion. That's an increase of 20% from last year, and well above Microsoft and Coca-Cola, which came in second and third respectively…(...)

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