A report last Thursday by The Financial Times on Apple’s alleged $3.2 billion purchase of Beats Electronics, LCC. – potentially Apple’s most pricey acquisition to date – has taken the technology industry by surprise.
And as pundits continue to assess the rationale behind Apple’s purported move, Bloomberg on Monday ran a revealing story explaining that the two firms share more commonalities than meets the eye, despite a world of difference in terms of corporate culture.
Moreover, Apple apparently intends to keep Beats hardware around while improving upon the design of the startup’s pricey headphones…... Read the rest of this post here
"Bloomberg: Apple to keep Beats as a separate brand, improve headphones design" is an article by iDownloadBlog.com.
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