It’s interesting that although Adidas is the official sponsor of the world’s greatest sporting spectacle that is the 2014 World Cup in Brazil, Nike has managed to hijack the event and successfully steal Adidas’ thunder using smart marketing tactics.
Part of Nike’s stealthy yet effective approach is a new iPhone app dedicated to all things soccer.
Called Nike Soccer in the United States (the name is localized in other markets), it strives to put the best of soccer in your pocket by sending you timely alerts on upcoming events while keeping you connected to the world of Nike products and athletes. It also delivers premium content and provides access to limited product and events before any of Nike’s other channels…... Read the rest of this post here
"Nike releases new Soccer for iPhone app" is an article by iDownloadBlog.com.
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