Earlier this week, Apple begun airing its new holiday ad titled ‘The Song’ and featuring a woman using her Apple hardware and software to record herself singing along with a recording of her grandmother from several years ago. The 30-second commercial wraps up with a scene depicting her grandmother enjoying the song on an iPad.
Today, the iPhone maker via its YouTube channel released a behind-the-scenes video titled ‘The story behind “The Song”’ which features the woman from the ad explaining some of the creative concepts behind that the commercial.... Read the rest of this post here
"New Apple video goes behind the scenes of ‘The Song’ holiday ad" is an article by iDownloadBlog.com.
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