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Monday 27 April 2015

Apple responds to Nepal earthquake by soliciting Red Cross donations via iTunes

earthquake

With well over 3,000 confirmed deaths in Saturday’s devastating earthquake in Nepal, Apple is inviting iTunes users to donate to the American Red Cross. The appeal allows donations from $5 to $200, with 100% of the funds donated being passed anonymously to the Red Cross … 

As the time of writing, the confirmed death toll in the disaster was 3,617, many other having seen their homes destroyed.

As most iTunes users already have a credit card linked to their account, it’s a particularly quick and easy way to donate.

Apple has responded in the same way to a number of previous disasters, including Typhoon Haiyam in the Philippines, the earthquake and tsunami in Japan, the earthquake in Haiti and, of course, Hurricane Sandy. Apple also invited donations for cancer research organization City of Hope in 2014.


Filed under: AAPL Company Tagged: American Red Cross, Apple Inc, charity, disaster relief, Donation, earthquake, International Red Cross and Red Crescent Movement, iTunes, Nepal earthquake

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