Apple has begun emailing Apple Watch owners, asking for their feedback on the just-released wearable. The email requests that users take a lengthy (took us about 15 minutes) survey, in which it asks a wide variety of questions regarding their reasons for purchasing the device, and satisfaction with it thus far.
The survey is interesting because Apple doesn’t typically employ market research—we can’t recall ever seeing an email like this for any other product. Steve Jobs famously loathed the practice, telling Fortune in 2008 “We do no market research. We don’t hire consultants. We just want to make great products.”... Read the rest of this post here
"Apple looking for Apple Watch feedback via market research survey" is an article by iDownloadBlog.com.
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