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Tuesday 19 May 2015

Piper Jaffray analyst Gene Munster finally admits he got it wrong on the Apple television

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Piper Jaffray analyst Gene Munster, who has confidently predicted the imminent arrival of a fully-fledged Apple television year after year, has finally admitted he was just making wild guesses mistaken in his analysis.

Faced with the WSJ‘s report that Apple had considered launching its own TV set but had dropped its plans a full year ago, Munster has issued a note entitled Facing The Reality of No Apple Television, reports Business Insider.

“Given how adamant we have been about the reality of an Apple television, it’s hard to accept the reality of no Apple television,” says Munster in his note. “Our latest thinking prior to this story was that Apple would launch a television in 2016. Based on this report, we no longer expect a television to launch indefinitely.”

We’ve been tracking Munster’s predictions that Apple would launch a television set either “this year” or “within a year” since early 2011, with repeats later that year, early 2012, late 2012, early 2013, a bit later in 2013 and – slightly more cautiously – late 2014. I’ve probably missed a few.


Filed under: AAPL Company, Tech Industry Tagged: Apple TV, Gene Munster, Piper Jaffray

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