How times change. It used to be that Starbucks would partner with Apple on any relevant music-focused initiative. But as the balance of power has slowly but surely shifted from music downloads to streaming, Apple is no longer the preferred partner.
Announced Tuesday, a potentially far-reaching partnership between the U.S.-based coffeehouse chain and Spotify, the world’s leading streaming-music service hailing from Sweden, will see Starbucks promote premium Spotify subscription tiers while granting Spotify users access to Starbucks’ rewards program.... Read the rest of this post here
"Spotify and Starbucks sign multi-year streaming music partnership, should Apple be worried?" is an article by iDownloadBlog.com.
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