Lightning Is Twitter’s Plan To Be ‘Event Central’ For Users And Non-Users Alike

 Twitter’s plan to expand its reach doesn’t require that it also grow its user base, something which it has not done at a pace investors have found satisfactory since going public in 2013. A new report from BuzzFeed’s Mat Honan details ‘Project Lightning,’ a new initiative at the company that’s designed to reach both logged in and non-member audiences,… Read More