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Wednesday, 3 June 2015

NYT: Apple pulls Apple TV hardware announcement from WWDC

Apple-TV-Concept-04

According to The New York Times, Apple has decided to pull its planned WWDC new Apple TV hardware announcement. Apple planned to debut the new box at the June 8th kickoff keynote before making the decision to scrap the hardware and SDK introduction in mid-May, according to the report:

The company planned as recently as mid-May to use the event to spotlight new Apple TV hardware, along with an improved remote control and a tool kit for developers to make apps for the entertainment device. But those plans were postponed partly because the product was not ready for prime time, according to two people briefed on the product.

We’ve reported that Apple has been planning a redesigned Apple TV box with app functionality, Siri voice search, and a new remote control for sometime, but it appears those won’t be showcased until later. Nor will Apple debut the SDK at this event. Perhaps the new hardware will be ready for display by the fall, when the TV subscription service is expected to be unveiled…

Earlier this week, reports surfaced claiming that Apple would also not introduce its subscription-based TV service at WWDC due to stalled talks with content providers. Besides the new Apple TV news, the NYT reiterates our reports that iOS 9 and OS X 10.11 will focus on quality and stability improvements, while also reiterating that the new Apple Music service will be showcased at the event. 


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