Scooter startup Lime is reportedly raising $250M led by Uber investor GV

It’s scooters all the way down this morning, with Lime also reportedly raising $250 million in a funding this morning after a new Delaware filing this morning indicated that competitor Bird authorized the sale of up to $200 million in shares.

GV (formerly Google Ventures) is leading this round, according to the report by Axios, as the massive land grab for a stake in the scooter wars continues to heat up — whether that’s funding or actual scooters piling up on the sidewalk. Both companies have faced pushback from some city regulators (probably on the basis of tripping over them and falling on your face), but it still means the venture community is still salivating over potentially the next major mode of metropolitan transportation. Most venture investors in the Valley argue scooters make sense for short trips throughout areas that are just too far to be considered a trek, but too close that it would be a waste of time and money to call a ride share like Uber or Lyft.

Given that Uber exposed a massive hole for easier transportation in major metropolitan areas — and potentially replacing cars in those areas — getting into the next big transportation revolution is more than tempting enough for firms like GV (which is also an investor in Uber). Lime was previously reported to be seeking up to $500 million in funding and was taking meetings with some major firms in Silicon Valley over the past few weeks. It might not get that, but a $250 million influx might be plenty to try to continue to ramp up its business and get more rides on board. Axios is reporting that Lime has told investors users have taken 4.2 million rides and each scooter gets 8 to 12 rides per day.

Still, while it’s not $500 million, there’s plenty of interest in the on-demand scooter business — challenges of keeping them charged and intact included — that Bird has authorized the sale of up to $200 million in new shares at a $1 billion valuation just months after its previous round. So it might not be surprising if this, too, ends up as kind of a rolling process where Lime eventually gets all the capital it sought.