Following the news last week that Nike is gearing up to shutter its wearable hardware efforts, CEO Mark Parker appeared on CNBC today to talk about the new direction. Parker says the company’s goal is to expand the FuelBand system, and that software and strategic partnerships will help them with that.
Obviously, he couldn’t say anything directly about the rumors that Nike is teaming up with Apple on a product, but Parker did note that the two companies have been working together for a long time. And when pressed about the speculation, he said that [Nike] is ‘excited’ about the future of the relationship…... Read the rest of this post here
"Nike CEO talks new focus on software for wearables, excited about future with Apple" is an article by iDownloadBlog.com.
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